We are Socialee, a group of people who believe in the power of good ideas.
Our social startup was a network to collect ideas and connect the people behind them. A place for ideas that could come true: simple or complicated, cherished or spontaneous, crazy or serious.
A place for good ideas to become great ideas.
As co-founder, I developed the concept of Socialee and conducted user research, branding and intensive UX/UI for the site. Together with a team of three, we developed a working prototype that was ready for testing.
Our Socialee formula: Use slider to switch between english and german version
To validate our assumptions we conducted interviews in the street, talking to people in the neighbourhood and trying to understand their needs.
After talking to many different people, getting to know their challenges and evaluating their questionnaires, we learned one thing in particular: in addition to an online presence, a non-virtual gathering to share and discuss ideas was needed. Our platform was supposed to be one of many participation possibilities and should be complementary to real-life networks.
We contacted local communities, organizations and the neighbourhood management bodies relatively early on to share and develop this concept.
Use slider to switch between english and german version
Early on I worked on a pre-release website where people could sign up, post their ideas, find out more about Socialee or simply get in contact.
We collected ideas and showed them to the user on idea cards, but this was just the beginning. Our goal was to build a platform on which idea creators could network with those who wanted to back great ideas.
In essence: idea meets resources and becomes a project. Socialee was structured to provide everything needed to progress great ideas into reality, both online and offline.
As there was no other client involved except ourselves, I had the pleasure of exploring different styles and approaches. Here’s a small selection of conceptual artworks.